Author: Christian Scherling

THE IMPORTANCE OF THE IKEA EFFECT IN PRODUCT DESIGN In product design—whether physical or digital—the way users interact with products shapes their perception and value. One fascinating psychological principle that plays a key role here is the IKEA effect. This concept has significant implications for both tangible and digital products, making it essential for designers...

ANTHROPOMORPHISM IN PRODUCT DESIGN Anthropomorphism represents the strategic application of human characteristics to non-human entities within product design frameworks. This design methodology leverages fundamental psychological principles to enhance user engagement, facilitate intuitive interactions, and establish meaningful product relationships...