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HORROR VACUI

UNPACKING HORROR VACUI Design strategy encompasses fundamental decisions between minimalist and maximalist approaches, directly impacting brand perception and user engagement. Horror Vacui, defined as the aversion to empty spaces, represents a critical design principle that influences...
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The IKEA effect

THE IMPORTANCE OF THE IKEA EFFECT IN PRODUCT DESIGN In product design—whether physical or digital—the way users interact with products shapes their perception and value. One fascinating psychological principle that plays a key role here is the IKEA effect. This concept has significant implications for both tangible and digital products, making it essential for designers...

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